Next-Gen Customer Experience

Leveraging AI for Personalized Engagement

Client Overview

A digital-first consumer electronics company wanted to enhance customer engagement through AI-powered personalization in its e-commerce and support channels.

Challenges

  • Low customer retention due to a lack of personalized experiences.
  • High support query volumes, leading to delayed responses and customer dissatisfaction.
  • Inefficient recommendation system affecting product discovery and conversion rates.

Solution Provided by Xevyte

  • Developed an AI-driven recommendation engine that personalized product suggestions based on browsing behavior and purchase history.
  • Implemented conversational AI chatbots to provide real-time customer support.
  • Integrated predictive analytics to anticipate customer needs and optimize marketing campaigns.
  • Enabled voice and visual search capabilities for seamless shopping experiences.
Digital Marketing

Execution Approach

  • Xevyte’s ODC team handled AI model development, while on-site resources customized implementations based on regional consumer behavior.
  • A/B testing and iterative improvements to refine AI algorithms.
  • Cloud-based deployment for scalability and quick feature rollouts.

Business Impact

30% increase in customer retention through personalized engagement.

40% improvement in customer support efficiency via AI-driven automation.

25% boost in e-commerce sales due to better product recommendations.

Higher customer satisfaction scores, improving brand loyalty and trust.